Using Social Listening To Your Advantage with Mira Joleigh

#TwitterSmarter Chat Recap: 9-27-18

Here’s a recap of our fave tweets from this week’s informative and insightful chat. We’d love to hear from you! Please feel free to comment below and share your two cents on these questions.

We had an amazing #TwitterSmarter chat today with the awesome @MiraJoleigh. You can catch the replay here: https://t.co/rAM97w4HmR

We talked about using social listening to your advantage. Check it out! pic.twitter.com/2yVBdNFwIi

— Madalyn Sklar ⚡ Social Media Rockstar (@MadalynSklar) September 27, 2018

Please welcome our guest @MiraJoleigh. Topic: Using Social Listening To Your Advantage. #TwitterSmarter pic.twitter.com/JAKMl63Zuc

— Madalyn Sklar ⚡ Social Media Rockstar (@MadalynSklar) September 27, 2018

Please welcome today's #TwitterSmarter chat sponsor: @SocialJukebox

SocialJukebox is an automated social media management tool that allows you to load content into a “jukebox” & schedule how often you want your social media posts to go out.

Learn more at https://t.co/j4W8lHoRGF pic.twitter.com/BYaVyYc13v

— Madalyn Sklar ⚡ Social Media Rockstar (@MadalynSklar) September 27, 2018

Ask @hootsuite:

We invited our friends from Hootsuite to come on the chat and kick it off by answering one pressing question about Twitter marketing.

Ask @hootsuite: Which Twitter features do you think we can use more strategically in our business? #TwitterSmarter pic.twitter.com/jHuz0Lx526

— Madalyn Sklar ⚡ Social Media Rockstar (@MadalynSklar) September 27, 2018

1|2 Two features come to mind: The advanced search functionality and Twitter lists.

Advanced search allows for you to run precise social listening. Keep an eye out for location specific tweets, tweets by a given date range, etc. #TwitterSmarter pic.twitter.com/dSmBAcsqqj

— Hootsuite (@hootsuite) September 27, 2018

2|2 Do yourself a favor by listening more (and smarter) on Twitter.

Twitter lists are a great way to listen in on specific groups of people. You can make lists of customers, competitors, thought leaders, or anyone relevant to your business/industry! #TwitterSmarter pic.twitter.com/8k45shirGR

— Hootsuite (@hootsuite) September 27, 2018

#TwitterSmarter Chat

Q1: What is social listening? #TwitterSmarter pic.twitter.com/qLjCFhH56T

— Madalyn Sklar ⚡ Social Media Rockstar (@MadalynSklar) September 27, 2018

A1 Social listening, for small businesses, means following what people are saying about your business and about your industry, tuning in to the needs of your market. Looking for themes and insights. #TwitterSmarter pic.twitter.com/KXzK5QO0Qj

— Mira Joleigh | Life Coach📍Los Angeles (@MiraJoleigh) September 27, 2018

A1 Advantages of social listening every business should discover:

(PART 1)

✔Product development ✔Manage investor relations✔Create customer delight✔Find leads✔Anticipate demand#TwitterSmarter pic.twitter.com/21bkM89nni

— Mira Joleigh | Life Coach📍Los Angeles (@MiraJoleigh) September 27, 2018

A1 If you're NOT paying attention to what's happening in your industry and with your ideal clients, WYD??? Get on it! #TwitterSmarter pic.twitter.com/8iMygHvKXd

— Mira Joleigh | Life Coach📍Los Angeles (@MiraJoleigh) September 27, 2018

A1: Social listening is paying attention to what is being said. This is something you should always be doing. Make it a daily ritual. #TwitterSmarter https://t.co/IQ6doomuPT

— Madalyn Sklar ⚡ Social Media Rockstar (@MadalynSklar) September 27, 2018

A1: researching, monitoring, and paying attention to the content surrounding your brand, your audience or things pertaining to those. #TwitterSmarter https://t.co/SNco731wHj

— Meg Kerns (@MegOKerns) September 27, 2018

A1: Social listening is monitoring, understanding, and extracting from digital conversations/interactions online. Listening to your audiences wants, needs, and issues in order to create the best possible strategy for both you and them! #TwitterSmarter

— Tamara (@itstamaragt) September 27, 2018

A1 Social listening is taking advantage of all your content gathering — Google alerts, Twitter lists, trending topics — to see what your audience is talking about. Then apply to what you specialize in to offer valuable solutions. #TwitterSmarter

— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) September 27, 2018

a1 it's an essential tool to know what people say about us / our brand. we can LISTEN to people by searching words / expressions related to us / our brand / our business. you can do that even if your brand has no profile on this or that platform (like twitter). #twittersmarter

— Joana Rita Sousa 🦄 💩💎 (@JoanaRSSousa) September 27, 2018

A1: Social listening is taking the time to observe the conversations that are taking place within your community. For me, I conduct social listening by searching relevant keywords and paying attention to the content that's associated with those keywords. #TwitterSmarter

— Maria Marchewka (@_MariaMarchewka) September 27, 2018

A1. Social listening is when brands use social media to actually communicate (not just broadcast) and engage with their audience/followers/customers. A lot of problem solving and good PR through good social listening. #TwitterSmarter

— Gene Petrov – Leadership Coach to Marketers (@GenePetrovLMC) September 27, 2018

A1: Social listening is all about being present online and paying attention to your audience. Figure out where they're spending their time and be there!

You can learn so much if you just listen to them. #TwitterSmarter

— Express Writers (@ExpWriters) September 27, 2018

A1: Kinda like the idea of having 2 ears & one mouth, there are so many you can learn from on Twitter, just by listening or reading tweets. If you "listen" carefully, you may even "hear" & make contact with potential clients. #TwitterSmarter https://t.co/00W9BPETwE

— Mark Carruthers (@MarkC_Avgi) September 27, 2018

A1: Social listening is actively looking for and comprehending information from what people are saying about stuff relevant to your company/industry and using that to provide relevant conversations and content. #TwitterSmarter

— Katie Orong (@ncs_katie) September 27, 2018

A1: social listening is not only about being aware of what's happening social media but being knowledgeable enough to participate in the conversation. The “Streams” feature of @hootsuite is a great way to stay on top of trending conversations. 👍 #TwitterSmarter #UFSMM

— Katie Ryan (@katie__ryan__) September 27, 2018

A1. Keeping track of who is following, mentioning you, and commenting about your activities on Twitter. #TwitterSmarter pic.twitter.com/GsobLFppi3

— Dr. Dorrie Cooper (@sittingpretty61) September 27, 2018

Q2: Why is social listening important? #TwitterSmarter pic.twitter.com/2LyaSjcz0Y

— Madalyn Sklar ⚡ Social Media Rockstar (@MadalynSklar) September 27, 2018

A2 Social listening is important because it gives you valuable insight you can use to market your product + service as well as differentiate your biz from the competition. #TwitterSmarter pic.twitter.com/9w0qB67KSD

— Mira Joleigh | Life Coach📍Los Angeles (@MiraJoleigh) September 27, 2018

A2 Advantages of social listening every business should discover:

(PART 2)

✔Discover trends✔ Verify the effects of marketing campaign✔Identify influencers + opinion leaders✔Collect information on competitors✔Avoid PR / communication meltdowns#TwitterSmarter pic.twitter.com/hL9tcKTpwZ

— Mira Joleigh | Life Coach📍Los Angeles (@MiraJoleigh) September 27, 2018

A2: It's vital to have a pulse on your industry as well as your community. It starts with listening. #TwitterSmarter https://t.co/Pwqz0hwKzs

— Madalyn Sklar ⚡ Social Media Rockstar (@MadalynSklar) September 27, 2018

A2: Because it helps us react and remain relevant. Unless we know what our audience is saying about us, we'll never be able to respond to them or have a conversation. #TwitterSmarter

— Narmadhaa (@s_narmadhaa) September 27, 2018

A2: Through social listening, you can learn so much about your audience. Figure out what they're struggling with, what they're interested in, etc. #TwitterSmarter

— Express Writers (@ExpWriters) September 27, 2018

A2: Social Listening allows you to know the types of content your audiences WANTS you to share as well as the issues they find to be most important. #TwitterSmarter

— Meg Kerns (@MegOKerns) September 27, 2018

A2: It is important to hear and understand what your customers and non-customer are talking about with your brand. Helps you to either fix the issue or communicate back and to continue dialog #TwitterSmarter

— Bernie Fussenegger 🐝✌the7⃣ (@B2the7) September 27, 2018

A2: Social listening gives you insights. How can you serve your audience without learning their pain points? #twittersmarter

— Laura Denny (@ldcreativemedia) September 27, 2018

A2: If you are willing, listening on Social Media, with the ability to filter out all the noise, allows you the opportunity to learn SO much & make great connections, whether friendships or business connections. #TwitterSmarter https://t.co/exTsG61XnJ

— Mark Carruthers (@MarkC_Avgi) September 27, 2018

A2: Like regular listening, social listening will enhance your knowledge of what's happening in your industry and what people think. This will help you with your actions and to steer them toward what people actually want. Listen before you speak (or do)! #twittersmarter

— kununu US (@kununu_US) September 27, 2018

A2: It allows for your company to stay relevant and also can allow for better engagement on social and with customers in general 🙂 Paying attention to what's happening around you & what people are saying is a great conversation starter! #TwitterSmarter

— Katie Orong (@ncs_katie) September 27, 2018

A2. So we know what our audience needs, wants and is saying about us! So we stay up to date on the trends and the market and how we can best serve our audience. It's all about being in the know #twittersmarter pic.twitter.com/oOYWnk9wlB

— MeetEdgar (@MeetEdgar) September 27, 2018

A2 Without social listening you're making big splashes but only making people wet. You need to penetrate the noise to hear what people are talking about so you can prepare a focused, helpful response. #TwitterSmarter

— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) September 27, 2018

A2: Brands who don't engage in social listening will find themselves at a great disadvantage! Social media is so dynamic – changing every minute and every hour. it is almost imposssible to stay up-to-date without engaging in social listentening! 🙌 #TwitterSmarter #UFSMM

— Katie Ryan (@katie__ryan__) September 27, 2018

A2: 1. You can't join in a conversation you aren't aware of. 2. You can't fix problems you don't know about. #TwitterSmarter

— Jennifer Bly (@jennbly) September 27, 2018

a2 it's important to find positive and negative things about our brand. you can always improve or change things, w/ this info. it's a great way to know your audience #twittersmarter

— Joana Rita Sousa 🦄 💩💎 (@JoanaRSSousa) September 27, 2018

A2. It’s important because it allows you to remain knowledgeable and up-to-date on the latest industry happenings and making sure you research something more in depth if need be. #TwitterSmarter

— J’Marie Digital Marketing, Strategy, and Designs (@JMarieDigital) September 27, 2018

A2: "When you talk you are repeating what you already know. When you listen, you might learn something" – Dalai Lama #twittersmarter #ThursdayThoughts pic.twitter.com/6e9fGb7rU2

— Warwick Brown (@warwickabrown) September 27, 2018

A2: I think businesses get too close to their brand/product and forget what the outside world is experiencing. In the older days, we used focus groups. Social listening is like a non-stop focus group for marketers. #TwitterSmarter

— Christina Kettman (@ChristinaKett) September 27, 2018

Q3: How can you find your target market or ideal connections through social listening? #TwitterSmarter pic.twitter.com/3Y5hAE8MxV

— Madalyn Sklar ⚡ Social Media Rockstar (@MadalynSklar) September 27, 2018

A3 You can find your target market by monitoring certain keywords, hashtags and phrases. I swear by using @TweetDeck for this (@hootsuite also has similar functions) because I can easily create multiple columns for each keyword I want to monitor. #TwitterSmarter pic.twitter.com/23ScEcXFtO

— Mira Joleigh | Life Coach📍Los Angeles (@MiraJoleigh) September 27, 2018

A3 You can also find your target market within Facebook groups and through Instagram hashtags. It’s just a little easier on Twitter because this platform is wide open and transparent. (no follow requests or groups to join to participate) #TwitterSmarter pic.twitter.com/v1XcHWYDaY

— Mira Joleigh | Life Coach📍Los Angeles (@MiraJoleigh) September 27, 2018

A3 Basically anywhere your ideal client hangs out is a place you want to be actively LISTENING! #TwitterSmarter pic.twitter.com/NWvanBxV6Y

— Mira Joleigh | Life Coach📍Los Angeles (@MiraJoleigh) September 27, 2018

A3 Social listening is TRULY one of the most effective sources of information you'll find for guiding your business decisions! #TwitterSmarter pic.twitter.com/K5JPfl5DoK

— Mira Joleigh | Life Coach📍Los Angeles (@MiraJoleigh) September 27, 2018

A3: I use a variety of methods:

✔ Twitter's Advanced Search, https://t.co/AlblkERngK✔ Hashtag searches ✔ Twitter lists✔ I ♥ using @hootsuite to view my Twitter lists#TwitterSmarter https://t.co/4haGqtNoX0

— Madalyn Sklar ⚡ Social Media Rockstar (@MadalynSklar) September 27, 2018

A3. I think social media (and especially Twitter) is great to help zero in on your target audience. The use of keywords, hashtags, geotags, advanced search. So many tools available to get to the right people. #TwitterSmarter

— Gene Petrov – Leadership Coach to Marketers (@GenePetrovLMC) September 27, 2018

A3: By following hashtags. It's good that almost every social channel now has them.

Plus, there're tools to help set up alerts like Google Trends, Talkwalker Alerts, and Mention. Twitter's own Lists and Tweet Deck are great ways to keep up too. #twittersmarter

— Narmadhaa (@s_narmadhaa) September 27, 2018

A3: Following hashtags related to your industryParticipating in chats & meeting people who have common interestsCreating lists related to profiles & people you find with these hashtags & chats so you can focus on them betterOther analytical tools#TwitterSmarter https://t.co/6f3zKp1uVn

— Mark Carruthers (@MarkC_Avgi) September 27, 2018

A3. Following specific hashtags, keywords or brand names enables you to see who is talking about your space and if they would be the right fit for your brand! #twittersmarter

— MeetEdgar (@MeetEdgar) September 27, 2018

A3 To find your target market, follow people and conversations. See who best matches your customer persona. Find one, and see who they follow. It's similar to finding Twitter chats that suit you. #TwitterSmarter

— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) September 27, 2018

A3: Agree with @MiraJoleigh: look up the right hashtags! It helps you find out about thought leaders and their followers who are also really useful and informative. #TwitterSmarter

— Katie Orong (@ncs_katie) September 27, 2018

A3: The native search functionality on each social channel should be your new BFF. Use it to search for keywords that are associated with your product/service/industry! From there, pay attn. to the content that's assoc. with those keywords! #TwitterSmarter

— Maria Marchewka (@_MariaMarchewka) September 27, 2018

A3: Search related topics or hashtags to find people who are in your target audience. You can also join Twitter chats or Facebook groups they might participate in. #TwitterSmarter

— Express Writers (@ExpWriters) September 27, 2018

A3. Tools for social listening will allow you to search with parameters to target your ideal demographics or networks. Include or exclude keywords, hashtags, phrases. Narrow by geographic location or date posted. Follow influencer activity in your target network.#TwitterSmarter pic.twitter.com/bHFHSInSgu

— Pearl Morbs (@PeculiarBeastie) September 27, 2018

A3: #TWITTER is perfect for social listening. The advanced search function is a fantastic and rarely used feature. Check out the #twittersmarter chat recap on search techniques @MadalynSklar & @espirian https://t.co/02cHJE43LC

— Warwick Brown (@warwickabrown) September 27, 2018

Q4: What are best practices for initiating a new conversation through social listening? #TwitterSmarter pic.twitter.com/M6GpzNuwxo

— Madalyn Sklar ⚡ Social Media Rockstar (@MadalynSklar) September 27, 2018

A4 Let’s say you’re a photographer and you’re monitoring the hashtag #bridezilla on Twitter. “You find someone who says “I need a photographer for my wedding, HELP!” #TwitterSmarter pic.twitter.com/OiXhHcl9yl

— Mira Joleigh | Life Coach📍Los Angeles (@MiraJoleigh) September 27, 2018

A4 You could engage w/ “I need a photographer for my wedding, help!” #bridezilla tweet:

1. Reply w/ “Hello, we might be able to help”2. Reply w/ link to your website3. Ask a Q to find out more about their needs4. Reply w/ joke or meme

Which would you use??? #TwitterSmarter pic.twitter.com/Dn2ndRngzt

— Mira Joleigh | Life Coach📍Los Angeles (@MiraJoleigh) September 27, 2018

A4 How you engage during your social listening campaigns should be in alignment with your brand and your brand’s “voice,” otherwise it will come across awkwardly (like when someone random talks to you on the bus or subway, who does that?) #TwitterSmarter pic.twitter.com/ZmALn75Iv9

— Mira Joleigh | Life Coach📍Los Angeles (@MiraJoleigh) September 27, 2018

A4 Sometimes LESS IS MORE with social listening. By simply adding someone to a Twitter list and ♥ing a few of their tweets, you could generate enough action in their notifications for them to take an interest in you / your brand #TwitterSmarter pic.twitter.com/ZendSGRe9j

— Mira Joleigh | Life Coach📍Los Angeles (@MiraJoleigh) September 27, 2018

A4: You want to be real and transparent. I love using Twitter video to connect. It's fun and it's memorable. #TwitterSmarter https://t.co/shMhIVTSrX

— Madalyn Sklar ⚡ Social Media Rockstar (@MadalynSklar) September 27, 2018

A4: Respond, don't sell. Answer questions, provide value and don't spam!! #TwitterSmarter

— Meg Kerns (@MegOKerns) September 27, 2018

A4: #TwitterSmarter Understanding your audience is key to engaging with them on social media. If you don't understand your audience then you risk losing their attention by being out of sync with them. @MadalynSklar @UFSMM #KnowYourAudenice

— Amber Martin (@AmberNicT) September 27, 2018

A4 To find new conversations, listen well before talking. Even then, don't dominate the conversation. Let people speak so you can understand their wants, needs and pain points and how they relate to you. #TwitterSmarter

— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) September 27, 2018

A4. Lead with value always. Don't go for a straight sale. Instead, just try to be helpful! #TwitterSmarter

— MeetEdgar (@MeetEdgar) September 27, 2018

A4: #TBH I think a twitchat like this one is a great way to start new conversations w/ consumers or if you see people talking about your brand: Message them! Reply! What's stopping you!? My dad always told me: "If you want to make friends- put yourself out there" #twittersmarter

— Lea Wagner (@badasssid) September 27, 2018

A4. Actually listen to what’s being said and see if there is a relevant connection. Don’t be spammy. Don’t go in for the hard sales pitch. Try to start a conversation and build a relationship first. Then when they have an issue you can solve, help them #TwitterSmarter

— Gene Petrov – Leadership Coach to Marketers (@GenePetrovLMC) September 27, 2018

A4: Engage with what THEY had to say. Too many people listen solely to reply. Listen with the intent of gaining value or knowledge from their perspective. Don't flip the table and make it all about you! #TwitterSmarter

— Tamara (@itstamaragt) September 27, 2018

A4: Acknowledging and building relationships before asking for favours.

So when it's time to initiate conversations, it won't feel awkward. It's just like saying hello. #TwitterSmarter

— Narmadhaa (@s_narmadhaa) September 27, 2018

A4: Through conversation and adding value to it. Don't budge in and start selling! Creating actual value to people will build a stronger connection with them, which could turn into more insightful knowledge! #twittersmarter

— kununu US (@kununu_US) September 27, 2018

A4: Provide relevant content, seem personable, and most of all, have fun! Engagement shouldn't be a direct pitch, more of a friendly conversation to find out more. #TwitterSmarter

— Katie Orong (@ncs_katie) September 27, 2018

A4: Monitor and react in authentic ways when engaging in social listening! Don’t listen to a conversation just to bombard it with promotional messages. Meaningful relationships crafted through social media will produce long-term results for your brand! #UFSMM #TwitterSmarter

— Katie Ryan (@katie__ryan__) September 27, 2018

A4. When engaging proactively, use context to inform your approach. Do they have a problem your product or service can solve? Make clarifying questions to learn more. Be conversational; make a connection to nurture and grow your relationships with your consumers.#TwitterSmarter

— Pearl Morbs (@PeculiarBeastie) September 27, 2018

A4 It depends.

Sometimes maybe by starting with a "Hello".

Sometimes adding value to the convertion with some insight.

Sometimes sharing valuable content if people are looking for help or need advice.#TwitterSmarter https://t.co/zlFznu83lE

— Alberto Gómez (@alberMoire) September 27, 2018

Q5: How often should you use social listening on Twitter? #TwitterSmarter pic.twitter.com/pIPZEKbmrw

— Madalyn Sklar ⚡ Social Media Rockstar (@MadalynSklar) September 27, 2018

A5 Twitter is a daily platform, there’s always something new happening here. I recommend keeping tabs on what the market is saying EVERY DAY. I’ve created time blocks on my calendar to drop into my feed and engage #TwitterSmarter pic.twitter.com/XSGXufXktR

— Mira Joleigh | Life Coach📍Los Angeles (@MiraJoleigh) September 27, 2018

A5 If you're a small business owner wanting to practice social listening daily, you might benefit from hiring an intern or assistant to keep tabs so you can focus on what you do best! A few resources @fiverr @Upwork and @genm_co #TwitterSmarter pic.twitter.com/OGQWNbRk4I

— Mira Joleigh | Life Coach📍Los Angeles (@MiraJoleigh) September 27, 2018

A5: I'm using social listening ALL DAY, EVERY DAY! Yes, that's important in your marketing strategy. #TwitterSmarter https://t.co/6Zri8ZXDG4

— Madalyn Sklar ⚡ Social Media Rockstar (@MadalynSklar) September 27, 2018

A5: Depending on how much time you decide to allocate to Twitter or any other Social Media platform, listening should happen, each & every time. #TwitterSmarter https://t.co/CjAkOJs07U

— Mark Carruthers (@MarkC_Avgi) September 27, 2018

A5: Whenever! Twitter chats are a great way to do a little social listening and we join multiple chats per week. #TwitterSmarter

— Express Writers (@ExpWriters) September 27, 2018

A5 Social Listening is part of your marketing strategy, not a tactic. It should be embedded into every step your brand does on social media and how it "is social". #TwitterSmarter https://t.co/MXu2MYnrD3

— Zala Bricelj #MarketEdLive(d) 🙋 (@ZalkaB) September 27, 2018

A5 You should listen in one form or another all the time on social media. Listening is part of conversation, and conversation is give and take. As long as you're online, you''re listening — even if you don't think about it. #TwitterSmarter

— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) September 27, 2018

A5: With social, it is always on, so you should be monitoring your keywords everyday for trends, conversations, issues etc #TwitterSmarter

— Bernie Fussenegger 🐝✌the7⃣ (@B2the7) September 27, 2018

A5: almost daily if possible! I try to do some social listening with my morning coffee routine! #twittersmarter

— Kassie Meiler (@KassieMeiler) September 27, 2018

A5. Social listening and your vanity analytics serve as your social media nutrition to isolate content that is accurate, timely, and useful to keep your social media diet lean. #TwitterSmarter pic.twitter.com/f7xHwbidZ8

— Dr. Dorrie Cooper (@sittingpretty61) September 27, 2018

A5: I think every minute of everyday you have opportunities to social listen, and when it happens, you should try to use it and learn as much as possible. It is like following crumbs to the gingerbread house!…if that makes sense #twittersmarter pic.twitter.com/RsaheJQILZ

— kununu US (@kununu_US) September 27, 2018

A5. If you are a big brand, you should always have someone listening. Smaller brands need to make sure to incorporate it into their daily action items. Don’t let people go unanswered (even if it takes a bit longer than you planned). #TwitterSmarter

— Gene Petrov – Leadership Coach to Marketers (@GenePetrovLMC) September 27, 2018

A5: What, and risk missing out on some gossip?! Every day! The only thing worse than being talked about is NOT being talked about said Oscar Wilde #TwitterSmarter

— Warwick Brown (@warwickabrown) September 27, 2018

A5: I agree with the other comments here: always be listening. But I think it's especially important when you are planning a new product launch and in the early weeks after it's released. #TwitterSmarter

— Christina Kettman (@ChristinaKett) September 27, 2018

A5: #TwitterSmarter You should constantly be listening to your audience and checking to see if the tides are changing. Social media is constantly changing and companies need to keep pace with the changes to stay relevant to their audience market. @MadalynSklar @UFSMM

— Amber Martin (@AmberNicT) September 27, 2018

A5: Ideally, always, but there is a lack of time for that. Any time you log into twitter, take some time to go through tweets and conversations, even if it's just for 10 minutes. Any listening is better than no listening! #TwitterSmarter

— Tamara (@itstamaragt) September 27, 2018

A5: Spend at least a few minutes a day listening or risk falling behind.On Twitter you can leverage lists to listen to the people or brands that are important to you! #TwitterSmarter https://t.co/KEhCOMI8qY

— Jim Fuhs Digital Marketing Consultant #SMMW19 (@FuhsionMktg) September 27, 2018

A5 If possible, develop a non-stressful continuous process of social listening (i.e. with the help of a tool) or at least develop a process of checking at regular intervals #TwitterSmarter

— Deborah (@socialwebcafe) September 27, 2018

Q6: What should you definitely NOT do in your social listening efforts? #TwitterSmarter pic.twitter.com/SZ9psWDEdJ

— Madalyn Sklar ⚡ Social Media Rockstar (@MadalynSklar) September 27, 2018

A6 With social listening, it’s all about being friendly and REAL when you engage. No one likes the impersonal approach of shoving a business card in their face upon first meeting at an in-person networking event; DON'T do that virtually either! #TwitterSmarter pic.twitter.com/m8x8VslMv4

— Mira Joleigh | Life Coach📍Los Angeles (@MiraJoleigh) September 27, 2018

A6 Let’s say you find someone who needs exactly what you offer and they’ve spelled it out in a tweet… literally ASKING for help. Show up to address their agenda, find out how you can serve… DON’T focus on your own agenda. #TwitterSmarter pic.twitter.com/re6JXXYwq3

— Mira Joleigh | Life Coach📍Los Angeles (@MiraJoleigh) September 27, 2018

A6 Remember, with social listening

DO:✔Entertain✔Educate✔Offer help

DON’T✔Ignore ✔Annoy✔Spam#TwitterSmarter pic.twitter.com/3Uv879fBxg

— Mira Joleigh | Life Coach📍Los Angeles (@MiraJoleigh) September 27, 2018

A6: Don't be mean or rude. If you don't have something nice to say, don't say it. Otherwise it will come back to bite you in the ass. Kindness goes a long way. Rude does not. #TwitterSmarter https://t.co/z8y9fTaLFJ

— Madalyn Sklar ⚡ Social Media Rockstar (@MadalynSklar) September 27, 2018

A6 barge into a convo and tell everyone they are wrong. #TwitterSmarter

— Charles McCool ✈ (@CharlesMcCool) September 27, 2018

A6: Be rude, sell right away (if every) and go off topic #TwitterSmarter

— Bernie Fussenegger 🐝✌the7⃣ (@B2the7) September 27, 2018

A6 Broadcasting is not listening. Don't be all about you. #TwitterSmarter

— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) September 27, 2018

A6: Don't interject in conversations and try and sell your product/service. Instead, only participate if you can provide some semblance of value to the conversation. #TwitterSmarter

— Maria Marchewka (@_MariaMarchewka) September 27, 2018

a6 ignore the negative mentions. be spammy. try to sell just because. send links w/ the intention to sell.

(selling isn't wrong. but we're talking about LISTENING not SELLING) #twittersmarter

— Joana Rita Sousa 🦄 💩💎 (@JoanaRSSousa) September 27, 2018

A6: Never lie, mislead, or call out anyone. Be polite. If you disagree on something or it upsets you, don't react. Swallow your emotions, and try to find a solution if it pertains to something about your brand. #TwitterSmarter

— kununu US (@kununu_US) September 27, 2018

A6: what not to do while social listening:❌ be mean❌ be obnoxious❌ disregard new ideas from consumers❌ do it once and then never again #twittersmarter #UFSMM

— Lea Wagner (@badasssid) September 27, 2018

A6: You should never disregard the data you find! You should never pick and choose who you want to engage with. Every user is important. #TwitterSmarter @MadalynSklar @UFSMM

— Amber Martin (@AmberNicT) September 27, 2018

A6: Don't join into a conversation just to sell something. Don't listen just to reply. Don't be rude/inconsiderate. Don't interject into any random conversation – ensure it holds viable relevancy #TwitterSmarter

— Tamara (@itstamaragt) September 27, 2018

A6: Don't interact with anyone online in a way that you wouldn't do in person. #TwitterSmarter

— Christina Kettman (@ChristinaKett) September 27, 2018

Q7: How can you convert new social listening contacts into clients? #TwitterSmarter pic.twitter.com/2ehC4acHcX

— Madalyn Sklar ⚡ Social Media Rockstar (@MadalynSklar) September 27, 2018

A7 As a service based business, I believe that a personal connection makes the sale. Take it beyond 280 characters and get on the phone with prospects to truly CONSULT them and find a win/win solution. #TwitterSmarter pic.twitter.com/ODFo24RKpV

— Mira Joleigh | Life Coach📍Los Angeles (@MiraJoleigh) September 27, 2018

A7 As a product based business, you can benefit from social listening by offering that personal engagement that may turn a browser of your feed into a click to your e-commerce site and a PURCHASE. Think of it like next level customer service. #TwitterSmarter pic.twitter.com/LJkfSHuOMh

— Mira Joleigh | Life Coach📍Los Angeles (@MiraJoleigh) September 27, 2018

A7 All businesses can benefit from social listening, just remember that it's about that PERSONAL TOUCH. #TwitterSmarter pic.twitter.com/WMWOFXbZsH

— Mira Joleigh | Life Coach📍Los Angeles (@MiraJoleigh) September 27, 2018

A7: It's all about the relationship. Give more than you take. Show that you care. And keep in mind it's a long game. #TwitterSmarter https://t.co/bAxwwZv1QM

— Madalyn Sklar ⚡ Social Media Rockstar (@MadalynSklar) September 27, 2018

A7: Don't overdo it. The line between listening and stalking can get blurry sometimes. #twittersmarter #Balance pic.twitter.com/y0LffY6Yge

— Warwick Brown (@warwickabrown) September 27, 2018

A7: Offer to meet potential clients where they are with a product or service that fits a need they've expressed. The right time and the right place! #TwitterSmarter

— Meg Kerns (@MegOKerns) September 27, 2018

A7: Once again, can’t be pushy or come in selling. Need to establish and build a relationship first and then later, offer something that meets what they are looking for or having a solution that meets their needs #TwitterSmarter

— Bernie Fussenegger 🐝✌the7⃣ (@B2the7) September 27, 2018

A7 Be social on social media. Create relationships. Get out of the create-business mindset. You might be surprised when someone you've talk with for years — yes, years — ask you about what you can do and how you might help. #TwitterSmarter

— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) September 27, 2018

A7: Though time and engagement. You shouldn't try to rush into it, spend quality time on investing conversation with them. You have to cultivate a bit, be genuine. You'll know when it's the right time. #TwitterSmarter

— kununu US (@kununu_US) September 27, 2018

A7: Build on the relationship. Don't look to sell as soon as you connect. They will see right through you and you may lose the opportunity to serve them later #TwitterSmarter https://t.co/HFXtPr0OjW

— Jim Fuhs Digital Marketing Consultant #SMMW19 (@FuhsionMktg) September 27, 2018

A7: Being nice and welcoming is the best way to make new friends/clients!Listen to their problems, offer help to a solution! Make connections and be #real and it will benefit #UFSMM #twittersmarter pic.twitter.com/nhunBm3Xo3

— Lea Wagner (@badasssid) September 27, 2018

A7. Gotta develop the relationship via DM/private message/Skype/ which ever tool. It eventually has to move off social to become actual business. Take the time. Don’t rush. But don’t forget to ask for the sale too! #TwitterSmarter

— Gene Petrov – Leadership Coach to Marketers (@GenePetrovLMC) September 27, 2018

A7. It's not a race to the sales funnel. Approach social as you would face to face with rapport building to establishing yourself as an authority in your field. Be the tortoise because in the long haul they endure and win. #TwitterSmarter

— Dr. Dorrie Cooper (@sittingpretty61) September 27, 2018

A7: Put effort into building a relationship with them. Engage with them, provide value, and build trust. #TwitterSmarter

— Express Writers (@ExpWriters) September 27, 2018

A7: The conversion of contacts into clients should be the end goal of social listening! In #UFSMM, I learned from @MadalynSklar that adding these contacts to a public Twitter list with a creative name is a great way to cultivate long-term relationships! #TwitterSmarter pic.twitter.com/sGr5BilN7F

— Katie Ryan (@katie__ryan__) September 27, 2018

A7 #twittersmarter by understanding their behavior, content they consume, platforms they prefer. This helps simply to engage with them at the right time, the right place with the most relevant content.

— Bruce Deschamps (@brucedesch) September 27, 2018

Q8: Tell us a success story! Who is someone you met on Twitter by randomly replying to one of their tweets? #TwitterSmarter pic.twitter.com/f5WGpcD5F7

— Madalyn Sklar ⚡ Social Media Rockstar (@MadalynSklar) September 27, 2018

A8 I met Los Angeles friend @JaclynMullen on Twitter back in 2014 and a year later, she attended my WEDDING! Here’s the exact tweet that started our friendship https://t.co/4L75O74gZi (I must have added her to a list) #TwitterSmarter

— Mira Joleigh | Life Coach📍Los Angeles (@MiraJoleigh) September 27, 2018

A8: I've met so many amazing, awesome people randomly on Twitter. And they all lead to incredibly relationships. #TwitterSmarter https://t.co/VRToCazr4d

— Madalyn Sklar ⚡ Social Media Rockstar (@MadalynSklar) September 27, 2018

A8: I connected with the Aftermarq team after following and consuming Amy Landino's content. I was happy to support, interact and converse with them and their marketing efforts. Best. Decision. I. Ever. Made. #TwitterSmarter #IGotAJob

— Meg Kerns (@MegOKerns) September 27, 2018

A8: There are so many in this chat this chat that I have done exactly that! Perhaps @CanBlogHouse is the best example of this. It was very much a random tweet of hers that I saw through someone else I followed. Hope to meet her in person someday! #TwitterSmarter https://t.co/Ip8ObZHFDJ

— Mark Carruthers (@MarkC_Avgi) September 27, 2018

A8 The vast majority of people I know on Twitter became acquaintances on chats — and chat after chat after chat. It's not even Six Degrees of Tweet Separation. #TwitterSmarter

— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) September 27, 2018

A8. Everyone! If we're following each other, you were at one point a stranger to me and I to you. 🤝 I have less than 5 personal contacts on Twitter that I know outside of this social media space. #TwitterSmarter

— Pearl Morbs (@PeculiarBeastie) September 27, 2018

A8: My success is in reverse! @Tweetinggoddess replied to my video on my way to #SMMW18 and we have become friends and supporters of each other because of it #TwitterSmarter https://t.co/4Oktxjmu5b

— Jim Fuhs Digital Marketing Consultant #SMMW19 (@FuhsionMktg) September 27, 2018

A8. I saw your tweets @MadalynSklar and I loved what I read and this was the first tweet chat where I learned to grow up on Twitter and form a personal voice and brand. I have been in love with the community and content ever since. #TwitterSmarter

— Dr. Dorrie Cooper (@sittingpretty61) September 27, 2018

A8: And Mark is probably my best example of this as well! He is one of my favourite tweeps! Great sense of humour, friendly, and always supportive! Definitely hope to meet in person one day! #TwitterSmarter

— Canadian Blog House (@CanBlogHouse) September 27, 2018

A8: I met three awesome individuals just through #TwitterSmarter and reading and engaging with them on here. They happily joined us in our first chat earlier this week! @MegOKerns @PeculiarBeastie @MarkC_Avgi !

— kununu US (@kununu_US) September 27, 2018

A8: Through #UFSMM I have been able to engage with amazing thought leaders through Twitter! While this didn't come from replying to a single chat, I am now learning that one simple reply on Twitter might just spark a great connection! #TwitterSmarter pic.twitter.com/O2WhqOT3yw

— Katie Ryan (@katie__ryan__) September 27, 2018

A8. Most of my #GoalChat regulars are people i have met on other chats, including #TwitterSmarter. Thanks @MadalynSklar for creating such an amazing community which has spun others.

⭐ #GoalChat ⭐ (@GoalChat) September 27, 2018

A8: I believe I met @itstamaragt in such a manner. And she's informative, knows her stuff and she's a fun and very kind individual 😊 #TwitterSmarter

— Justin Bienvenue, #ModernDayPoe (@JustinBienvenue) September 27, 2018

Thank you everyone for a great hour of sharing. #YouRock! We'll see you back here next week on the #TwitterSmarter chat. pic.twitter.com/wHZUxBywRw

— Madalyn Sklar ⚡ Social Media Rockstar (@MadalynSklar) September 27, 2018

Thank you @SocialJukebox for being today's #TwitterSmarter chat sponsor.

About SocialJukeboxIt's an automated social media management tool that allows you to load content into a “jukebox” and schedule how often you want your social media posts to go out. https://t.co/j4W8lHoRGF pic.twitter.com/etyCPV20nr

— Madalyn Sklar ⚡ Social Media Rockstar (@MadalynSklar) September 27, 2018

We have another great #TwitterSmarter chat guest lined up for next week. Mark your calendar. Our guest will be @ChristinaKett. pic.twitter.com/YdrfB99SlJ

— Madalyn Sklar ⚡ Social Media Rockstar (@MadalynSklar) September 27, 2018

For more tips, advice and resources to help you master Twitter and grow your business be sure to follow me at @MadalynSklar. I’m also available for one-on-one and group coaching and consulting. Get details here.

Be sure to join us every Thursday on Twitter at 1pm ET at hashtag #TwitterSmarter.

Madalyn Sklar, Twitter Advisor

The post Using Social Listening To Your Advantage with Mira Joleigh appeared first on Madalyn Sklar – Twitter Marketing Strategist.

Read more: madalynsklar.com

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